Stack of six beige terry cloth towels with ribbed borders arranged in pyramid formation against white background
Beige towels hanging on hooks and stacked on white surface with small potted plant against textured wall
Two neatly folded beige towels with ribbed borders stacked on a white surface against a light gray background.
Stack of four beige towels with ribbed center stripe and terry cloth texture, neatly folded against white background
Stack of six beige terry cloth towels with ribbed borders arranged in pyramid formation against white background
Beige towels hanging on hooks and stacked on white surface with small potted plant against textured wall
Two neatly folded beige towels with ribbed borders stacked on a white surface against a light gray background.
Stack of four beige towels with ribbed center stripe and terry cloth texture, neatly folded against white background

THE PLUSH TOWEL

Organic Aegean Turkish Cotton

$99.00

The towel you reach for every time. Woven from 100% organic extra-long staple Aegean Turkish cotton with zero-twist yarn construction, the Plush is deeply absorbent with a rich, hotel-worthy weight that wraps around you and stays there.

Color   Dune
Size  6 Piece Bath Towel Set

Free Shipping & Returns

OCS Certified
Organic Cotton
Certified Factory
Women-Owned
1% for the Planet

Zero-twist yarn construction leaves the cotton fibers open rather than tightly spun. At 700 GSM, that open structure creates a towel that's deeply absorbent and genuinely substantial, without the stiffness of a comparable standard towel.

  • GSM: 700
  • Construction: Zero-twist
  • Fiber: 100% organic Aegean Turkish cotton, extra-long staple
  • Origin: Aegean region, Turkey
  • Certification: OCS 100
  • Bath Sheet: 36" x 70"
  • Bath Towel: 30" x 56"
  • Hand Towel: 20" x 30"
  • Washcloth: 12" x 12"

Grown and woven in the Aegean region of Turkey at a GOTS-certified factory held to the highest standards for environmental and social impact.

Orders are processed within 1–2 business days. Every order ships
free, and if something isn't right, returns are free too. Once your order is on its way, you'll receive a tracking number to follow it home.

Gentle machine wash lukewarm with like colors. Do not bleach. Tumble dry low and remove promptly. Low iron setting only.

Our towels are colored with dyes free of harmful synthetic chemicals, which makes them safer for your skin and better for the environment. That same quality makes them more susceptible to discoloration from certain skincare ingredients. If your routine includes benzoyl peroxide or similar active ingredients, we recommend choosing white.

What's behind the price

The material

OCS 100

OCS 100 Certified

Certified by Bureau Veritas

OCS 100

Less than 1% of the world's cotton is certified organic. Ours is.

For you

No harsh chemical dyes against your skin. Naturally hypoallergenic and gentle for sensitive skin. Deeply absorbent and hotel-worthy from the first use.

For the planet

●

91% less water than conventional cotton

●

62% less energy

●

46% lower global warming potential

Our cost

Materials & weaving —
Duties & freight —
Section 122 surcharge (10%) —

Tariffs shift with trade policy. When they change, so do our prices. Learn more

Fulfillment, packaging & shipping —
What we pay per set —

Your price

Honestly priced. Nothing hidden.

—

What others charge

The same certification. A different business model.

OCS 100-certified organic towels at the same quality tier elsewhere

$164-$238

Same organic certification. The difference is the markup model, not the material.

See the full breakdown
Aegean Turkish Cotton

Aegean Turkish Cotton

The Aegean coast of Turkey has been growing cotton for centuries. Long hot summers, mineral-rich soil, and the low humidity of the Mediterranean climate produce an extra-long staple fiber that is finer, longer, and more uniform than cotton grown almost anywhere else in the world.

Not all Turkish cotton is the same. "Turkish cotton" on a label means cotton grown anywhere in Turkey. Aegean cotton specifically refers to the extra-long staple variety grown in this coastal basin. The longer fiber length is what produces the softer, more lustrous, more durable yarn. It's the difference between a region and a standard.

Our towels are grown and woven here, by mills with generational knowledge of the fiber. Built to last and hold its feel.

The Aegean coast of Turkey has been growing cotton for centuries. Long hot summers, mineral-rich soil, and a Mediterranean climate produce an extra-long staple fiber that is finer and more uniform than cotton grown almost anywhere else.

Not all Turkish cotton is the same. Aegean cotton specifically refers to the extra-long staple variety grown in this coastal basin. The longer fiber length is what produces the softer, more durable yarn. Built to last and hold its feel.

Shop Towels
Color Story: Sand & Dune

Color Story: Sand & Dune

Pale, coastal, and completely at ease. The color of dry beach sand in soft morning light.

Light enough to feel airy, warm enough to feel grounded.

Pale, coastal, completely at ease.

Light enough to feel airy, warm enough to feel grounded.

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